So you've got a great business idea or you're already running a business offline and you want to get a Website for it. You know that there's a whole bunch of customers waiting to be found, and waiting to find you, so you decide to put some money aside. How much should a Website cost you?
Well the honest answer is that it depends on what you want. Websites are a bit like furniture, anything custom made and really big costs.
If you're an eCommerce website doing thousands of pounds worth of business a day then you'll need to ensure that your website has the scale, capacity and reliability to cope with the volume. You'll need to have world class hosting & reliability across multiple physical servers, masses of available bandwidth to cope with your potential traffic and a powerful underlying CMS (content management system) capable of dealing with your customised inventory and pricing. You'll also need top tier security protection against attacks, numerous firewalls to keep your customer's data secure and the physical space to store your files. At this level you're probably quite a large company as not only will you need to invest heavily in infrastructure you'll also need to ensure you have the people who are able to maintain it and keep it running smoothly. All in all you're looking at hundreds of thousands of pounds a year.
If on the other hand you don't need to deal with loads of sales but you do want absolute control over every part of your site then you're looking at either a completely custom built site or a template with additional development work on top. At this point you'll be paying for a design and development team who'll be spending the majority of their time solely on your website. Things like customised layouts & animations, personalised micro-interactions, and other individual branding elements may not seem particularly difficult to do at first glance but can quickly add up in time considering the effort to create mobile responsive designs. If you want a heavily customised site, often you'll pay a large upfront cost. This can stretch from the region of £400-£600 pounds to upwards of a few thousand pounds. Upkeep of these sorts of sites can also be particularly expensive, between £70 - £300 a month on the whole, and it's not uncommon for highly customised site designs to remain the property of the agency or individual who created them and who'll charge a higher maintenance cost. In addition small changes can have an oversized impact as it's much more difficult to create automatic rules around something as simple as spacing when the site doesn't conform to normal behaviour.
If you're looking for a lot of the performance of a higher volume website and slightly less control there are some very good middle grounds to be had. Website Builders such as Wix, Go Daddy, Wordpress, Shopify and others can all offer an awful lot of functionality at a reasonable ongoing monthly cost. From eCommerce stores to Blogs, Subscriptions and more besides you'll find the functionality you need is often widely available at a medium cost due to being packaged up for mass sale in a fixed template. Here at Small Beans we have the knowledge of the best available methods to build your website at the best available price according to your business goals. Not only that but we have experts in design, masters in digital marketing, and eCommerce specialists at hand to ensure that you can get an awful lot more bang for your buck when you work with us. You'll also find that renting a Website from us often works out at a lower cost then paying just for a website builder itself. Because our prices don't just include building your site but also include design, hosting and ongoing maintenance we're even better value than at first glance.
We're also able to offer ongoing CRO (Conversion Rate Optimisation or helping customers achieve their goals on your website) & SEO (Search Engine Optimisation or helping customers find your website on Google and other search engines in the first place) support at a greatly reduced cost to our customers. Drop us a line and we'll show you what we can do by designing and building your Website for free. (Limited time offer).